Last Updated: 2026-05-14
Which CRM & Sales tool is right for your business in 2026? We compared 19 features across pricing, integrations, ease of use, and more.
"Pipedrive is a sales-focused CRM that helps small and medium-sized businesses manage their sales pipeline and improve productivity."
"Insightly is a CRM and project management platform that helps businesses manage customer relationships, projects, and tasks."
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🏆 Winner for Small Business
Insightly
Pipedrive excels for small businesses due to its affordability and intuitive UI.
🏆 Winner for Mid Market
Insightly
Insightly is better for mid-market due to its advanced automation and reporting capabilities.
🏆 Winner for Enterprise
Insightly
Insightly stands out in enterprise for its extensive customization and collaboration tools.
19 features compared across 18 categories
| Feature | Pipedrive | Insightly | Winner |
|---|---|---|---|
| Deal Management | Robust visual pipeline | Customizable stages | Pipedrive |
| Lead Management | Simple lead categorization | Advanced lead scoring | Insightly |
Pipedrive
Robust visual pipeline
Insightly
Customizable stages
Pipedrive
Simple lead categorization
Insightly
Advanced lead scoring
| Feature | Pipedrive | Insightly | Winner |
|---|---|---|---|
| Custom Reports | Limited customization | Extensive customization | Insightly |
Pipedrive
Limited customization
Insightly
Extensive customization
| Feature | Pipedrive | Insightly | Winner |
|---|---|---|---|
| Third-Party Integrations | Wide range of integrations | Moderate range of integrations | Pipedrive |
Pipedrive
Wide range of integrations
Insightly
Moderate range of integrations
| Feature | Pipedrive | Insightly | Winner |
|---|---|---|---|
| Ease of Use | Intuitive UI | Steeper learning curve | Pipedrive |
Pipedrive
Intuitive UI
Insightly
Steeper learning curve
| Feature | Pipedrive | Insightly | Winner |
|---|---|---|---|
| Workflow Automation | Basic automation features | Advanced automation capabilities | Insightly |
Pipedrive
Basic automation features
Insightly
Advanced automation capabilities
| Feature | Pipedrive | Insightly | Winner |
|---|---|---|---|
| Mobile Application | Fully featured app | Limited features | Pipedrive |
Pipedrive
Fully featured app
Insightly
Limited features
| Feature | Pipedrive | Insightly | Winner |
|---|---|---|---|
| Affordability | $12/user/month | $29/user/month | Pipedrive |
Pipedrive
$12/user/month
Insightly
$29/user/month
| Feature | Pipedrive | Insightly | Winner |
|---|---|---|---|
| Dashboard Customization | Moderate options | Extensive options | Insightly |
Pipedrive
Moderate options
Insightly
Extensive options
| Feature | Pipedrive | Insightly | Winner |
|---|---|---|---|
| Customer Support | Email and chat | Phone support included | Insightly |
Pipedrive
Email and chat
Insightly
Phone support included
| Feature | Pipedrive | Insightly | Winner |
|---|---|---|---|
| Team Collaboration Tools | Basic collaboration features | Robust collaboration tools | Insightly |
Pipedrive
Basic collaboration features
Insightly
Robust collaboration tools
| Feature | Pipedrive | Insightly | Winner |
|---|---|---|---|
| Lead Capture Forms | Basic forms | Advanced forms with integrations | Insightly |
Pipedrive
Basic forms
Insightly
Advanced forms with integrations
| Feature | Pipedrive | Insightly | Winner |
|---|---|---|---|
| Forecasting Tools | Basic forecasting | Advanced forecasting tools | Insightly |
Pipedrive
Basic forecasting
Insightly
Advanced forecasting tools
| Feature | Pipedrive | Insightly | Winner |
|---|---|---|---|
| Email Sync | Limited syncing options | Full email sync | Insightly |
Pipedrive
Limited syncing options
Insightly
Full email sync
| Feature | Pipedrive | Insightly | Winner |
|---|---|---|---|
| Invoicing | Basic invoicing features | Invoicing with payment integrations | Insightly |
Pipedrive
Basic invoicing features
Insightly
Invoicing with payment integrations
| Feature | Pipedrive | Insightly | Winner |
|---|---|---|---|
| Sales Analytics | Basic sales analytics | Detailed sales analytics | Insightly |
Pipedrive
Basic sales analytics
Insightly
Detailed sales analytics
| Feature | Pipedrive | Insightly | Winner |
|---|---|---|---|
| Onboarding Resources | Limited resources | Extensive resources | Insightly |
Pipedrive
Limited resources
Insightly
Extensive resources
| Feature | Pipedrive | Insightly | Winner |
|---|---|---|---|
| Scaling Features | Basic scaling | Advanced scalability options | Insightly |
Pipedrive
Basic scaling
Insightly
Advanced scalability options
| Feature | Pipedrive | Insightly | Winner |
|---|---|---|---|
| Data Encryption | Basic encryption | Advanced encryption options | Insightly |
Pipedrive
Basic encryption
Insightly
Advanced encryption options
Pipedrive is generally more affordable, with starting prices at $15/month compared to Insightly's $29/month.
Pipedrive is highly recommended for businesses that specifically need: cost-effective pricing, user-friendly interface, strong deal management.
Insightly is the better choice if your primary focus is: advanced lead management, custom reports, integration flexibility.
Pipedrive excels for small businesses due to its affordability and intuitive UI.
See how Pipedrive and Insightly stack up against other top tools.
We've compiled the ultimate buyer's guides comparing the top tools across every major B2B category. See how these platforms rank against the entire market.
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