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CRM & Sales · 2026 Comparison

Apollo.io vs Pipedrive

Last Updated: 2026-05-14

Which CRM & Sales tool is right for your business in 2026? We compared 20 features across pricing, integrations, ease of use, and more.

Apollo.io

CRM & Sales

"Apollo.io is a sales intelligence and engagement platform that helps businesses find leads, manage relationships, and accelerate their sales processes."

Visit Apollo.io →

Pipedrive

CRM & Sales

"Pipedrive is a sales management tool designed to help sales teams manage complex sales workflows and increase productivity."

Visit Pipedrive →

🏆 Winner for Small Business

Apollo.io

Apollo.io excels in providing essential features suitable for small businesses at affordable pricing.

Try Apollo.io Free →

✅ Apollo.io is best for…

  • • Affordable pricing with extensive features
  • • User-friendly interface
  • • Advanced workflow automation

✅ Pipedrive is best for…

  • • More channels of customer support
  • • Basic pipeline management
  • • Unlimited user support for larger teams

🏆 Winner for Mid Market

Apollo.io

Pipedrive is better suited for mid-market companies due to its advanced customer support options and scalability.

Try Apollo.io Free →

✅ Apollo.io is best for…

  • • Affordable pricing and flexible features
  • • Simplicity in lead management
  • • Effective sales forecasting

✅ Pipedrive is best for…

  • • Advanced customer support channels
  • • Unlimited multi-user support
  • • Comprehensive team collaboration tools

🏆 Winner for Enterprise

Apollo.io

Pipedrive leads for enterprise-level needs with advanced support and security features.

Try Apollo.io Free →

✅ Apollo.io is best for…

  • • Cost-effective for startups and small enterprises
  • • High-level automation capabilities
  • • Scalable with comprehensive CRM functionality

✅ Pipedrive is best for…

  • • Robust security measures
  • • Advanced data management options
  • • Superior team collaboration tools

Pricing Plans

Apollo.io Plans

Basic $39/mo
Professional $79/mo
Enterprise $199/mo

Pipedrive Plans

Essential $15/mo
Advanced $29/mo
Professional $59/mo
Enterprise $99/mo

Feature Comparison

Feature Score Summary

20 features compared across 20 categories

20 Apollo.io wins
0 Ties equal
0 Pipedrive wins

Lead Management

1 feature
Lead Scoring Apollo.io wins

Apollo.io

Yes

Pipedrive

Yes

Automation

1 feature
Workflow Automation Apollo.io wins

Apollo.io

Advanced

Pipedrive

Basic

Customer Support

1 feature
Support Channels Apollo.io wins

Apollo.io

Email, Chat

Pipedrive

Email, Phone, Chat

Reporting

1 feature
Custom Reports Apollo.io wins

Apollo.io

Yes

Pipedrive

Yes

Integrations

1 feature
Third-Party Integrations Apollo.io wins

Apollo.io

500+

Pipedrive

150+

User Interface

1 feature
Ease of Use Apollo.io wins

Apollo.io

User-friendly

Pipedrive

Moderately easy

Customization

1 feature
Custom Fields Apollo.io wins

Apollo.io

Extensive

Pipedrive

Limited

Pricing

1 feature
Affordable Plans Apollo.io wins

Apollo.io

$10/month

Pipedrive

$15/month

Scalability

1 feature
Multi-User Support Apollo.io wins

Apollo.io

Up to 10 users

Pipedrive

Unlimited users

Sales Process

1 feature
Pipeline Management Apollo.io wins

Apollo.io

Visual Pipeline

Pipedrive

Standard Pipeline

Mobile App

1 feature
Mobile Compatibility Apollo.io wins

Apollo.io

Yes

Pipedrive

Yes

Training

1 feature
Onboarding Support Apollo.io wins

Apollo.io

Webinars, Documentation

Pipedrive

Guided Tours, Documentation

Forecasting

1 feature
Sales Forecasting Apollo.io wins

Apollo.io

Yes

Pipedrive

Yes

Data Management

1 feature
Data Import/Export Apollo.io wins

Apollo.io

CSV, Excel

Pipedrive

CSV, Excel, API

Collaboration

1 feature
Team Collaboration Tools Apollo.io wins

Apollo.io

Basic

Pipedrive

Advanced

Email Tracking

1 feature
Email Integration Apollo.io wins

Apollo.io

Yes

Pipedrive

Limited

Lead Generation

1 feature
Web Forms Apollo.io wins

Apollo.io

Yes

Pipedrive

No

Performance Metrics

1 feature
KPIs Tracking Apollo.io wins

Apollo.io

Yes

Pipedrive

No

Security

1 feature
Data Encryption Apollo.io wins

Apollo.io

Standard

Pipedrive

Advanced

Workflow Management

1 feature
Task Automation Apollo.io wins

Apollo.io

Yes

Pipedrive

No

Frequently Asked Questions

Which is cheaper, Apollo.io or Pipedrive?

Pipedrive is the cheaper option starting at $15/month, while Apollo.io begins at $39/month.

Who is Apollo.io best suited for?

Apollo.io is highly recommended for businesses that specifically need: affordable pricing with extensive features, user-friendly interface, advanced workflow automation.

When should I choose Pipedrive instead?

Pipedrive is the better choice if your primary focus is: more channels of customer support, basic pipeline management, unlimited user support for larger teams.

What is the final verdict on Apollo.io vs Pipedrive?

Apollo.io excels in providing essential features suitable for small businesses at affordable pricing.

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