Last Updated: 2026-05-14
Which CRM & Sales tool is right for your business in 2026? We compared 13 features across pricing, integrations, ease of use, and more.
"Keap is a customer relationship management (CRM) tool designed to streamline your sales process and automate marketing campaigns, catering primarily to small businesses."
"Insightly is a powerful CRM and project management tool that helps businesses manage customer data and project activities in one platform, ideal for growing businesses."
View Comparison For
🏆 Winner for Small Business
Insightly
Insightly is best for small businesses due to its superior pricing and lead management features.
🏆 Winner for Mid Market
Insightly
Insightly excels for mid-market companies, offering more robust features at scale.
🏆 Winner for Enterprise
Insightly
Keap is optimal for enterprise-level needs with its strong client management and customization options.
13 features compared across 12 categories
| Feature | Keap | Insightly | Winner |
|---|---|---|---|
| Contact Management | Robust | Excellent | Keap |
| Lead Scoring | Basic | Advanced | Insightly |
Keap
Robust
Insightly
Excellent
Keap
Basic
Insightly
Advanced
| Feature | Keap | Insightly | Winner |
|---|---|---|---|
| Third-party Integrations | Over 30 | Over 50 | Insightly |
Keap
Over 30
Insightly
Over 50
| Feature | Keap | Insightly | Winner |
|---|---|---|---|
| Workflow Automation | Moderate | Strong | Insightly |
Keap
Moderate
Insightly
Strong
| Feature | Keap | Insightly | Winner |
|---|---|---|---|
| Customization of Reports | Customizable | Highly Customizable | Insightly |
Keap
Customizable
Insightly
Highly Customizable
| Feature | Keap | Insightly | Winner |
|---|---|---|---|
| Starting Price | $79/month | $29/month | Insightly |
Keap
$79/month
Insightly
$29/month
| Feature | Keap | Insightly | Winner |
|---|---|---|---|
| User Interface | User-friendly | Modern and Intuitive | Insightly |
Keap
User-friendly
Insightly
Modern and Intuitive
| Feature | Keap | Insightly | Winner |
|---|---|---|---|
| Mobile Application | Available | Responsive | Keap |
Keap
Available
Insightly
Responsive
| Feature | Keap | Insightly | Winner |
|---|---|---|---|
| Customer Support Channels | Email, Phone | Email, Phone, Chat | Insightly |
Keap
Email, Phone
Insightly
Email, Phone, Chat
| Feature | Keap | Insightly | Winner |
|---|---|---|---|
| Email Campaign Management | Limited Features | Comprehensive Features | Insightly |
Keap
Limited Features
Insightly
Comprehensive Features
| Feature | Keap | Insightly | Winner |
|---|---|---|---|
| Custom Fields | Available | Highly Flexible | Insightly |
Keap
Available
Insightly
Highly Flexible
| Feature | Keap | Insightly | Winner |
|---|---|---|---|
| Sales Pipeline Management | Basic | Advanced | Insightly |
Keap
Basic
Insightly
Advanced
| Feature | Keap | Insightly | Winner |
|---|---|---|---|
| KPIs Dashboards | Basic | Detailed | Insightly |
Keap
Basic
Insightly
Detailed
Insightly is the cheaper option starting at $29/month, while Keap begins at $79/month.
Keap is highly recommended for businesses that specifically need: businesses looking for a solid crm foundation, users preferring a user-friendly interface, companies needing mobile access.
Insightly is the better choice if your primary focus is: companies seeking affordable pricing, small businesses requiring extensive integration options, users needing advanced automation capabilities.
Insightly is best for small businesses due to its superior pricing and lead management features.
See how Keap and Insightly stack up against other top tools.
We've compiled the ultimate buyer's guides comparing the top tools across every major B2B category. See how these platforms rank against the entire market.
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