Last Updated: 2026-05-14
Which CRM & Sales tool is right for your business in 2026? We compared 13 features across pricing, integrations, ease of use, and more.
"Keap is a customer relationship management (CRM) software designed to help small businesses manage their sales and marketing processes with ease. It offers features like lead management, automated marketing campaigns, and e-commerce solutions."
"Pipedrive is a sales management tool designed to help small sales teams manage intricate or lengthy sales processes. It provides features such as visual sales pipelines, custom reporting, and activity reminders."
View Comparison For
🏆 Winner for Small Business
Keap
Keap is better suited for small businesses due to its cost-effectiveness and user-friendly features.
🏆 Winner for Mid Market
Pipedrive
Pipedrive excels in mid-market due to its advanced features and customization options.
🏆 Winner for Enterprise
Pipedrive
Pipedrive is more suitable for enterprise-level needs due to its scalability and advanced integrations.
13 features compared across 13 categories
| Feature | Keap | Pipedrive | Winner |
|---|---|---|---|
| Contact Management | Yes | Yes | Keap |
Keap
Yes
Pipedrive
Yes
| Feature | Keap | Pipedrive | Winner |
|---|---|---|---|
| Lead Scoring | Basic | Advanced | Keap |
Keap
Basic
Pipedrive
Advanced
| Feature | Keap | Pipedrive | Winner |
|---|---|---|---|
| Email Automation | Yes | Yes | Keap |
Keap
Yes
Pipedrive
Yes
| Feature | Keap | Pipedrive | Winner |
|---|---|---|---|
| Third-party Integrations | Limited | Extensive | Keap |
Keap
Limited
Pipedrive
Extensive
| Feature | Keap | Pipedrive | Winner |
|---|---|---|---|
| Sales Reporting | Basic Reports | Detailed Reports | Keap |
Keap
Basic Reports
Pipedrive
Detailed Reports
| Feature | Keap | Pipedrive | Winner |
|---|---|---|---|
| Visual Sales Pipeline | Yes | Yes | Keap |
Keap
Yes
Pipedrive
Yes
| Feature | Keap | Pipedrive | Winner |
|---|---|---|---|
| Support Channels | Email, Chat | Email, Chat, Phone | Keap |
Keap
Email, Chat
Pipedrive
Email, Chat, Phone
| Feature | Keap | Pipedrive | Winner |
|---|---|---|---|
| Ease of Use | User-friendly | Steep Learning Curve | Keap |
Keap
User-friendly
Pipedrive
Steep Learning Curve
| Feature | Keap | Pipedrive | Winner |
|---|---|---|---|
| Monthly Cost | $79 | $99 | Keap |
Keap
$79
Pipedrive
$99
| Feature | Keap | Pipedrive | Winner |
|---|---|---|---|
| Custom Fields | Limited | Extensive | Keap |
Keap
Limited
Pipedrive
Extensive
| Feature | Keap | Pipedrive | Winner |
|---|---|---|---|
| Mobile App Functionality | Basic | Full Functionality | Keap |
Keap
Basic
Pipedrive
Full Functionality
| Feature | Keap | Pipedrive | Winner |
|---|---|---|---|
| Task Assignment | Yes | Yes | Keap |
Keap
Yes
Pipedrive
Yes
| Feature | Keap | Pipedrive | Winner |
|---|---|---|---|
| Setup Assistance | Limited | Comprehensive | Keap |
Keap
Limited
Pipedrive
Comprehensive
Pipedrive is the cheaper option starting at $14/month, while Keap begins at $79/month.
Keap is highly recommended for businesses that specifically need: cost-effective crm solution, simple to use for non-technical users, basic email automation.
Pipedrive is the better choice if your primary focus is: advanced reporting needs, extensive integrations for marketing tools, visual sales pipeline management.
Keap is better suited for small businesses due to its cost-effectiveness and user-friendly features.
See how Keap and Pipedrive stack up against other top tools.
We've compiled the ultimate buyer's guides comparing the top tools across every major B2B category. See how these platforms rank against the entire market.
Ready to decide?
Try one of the tools free today.