CRM & Sales · 2026 Comparison

ActiveCampaign vs Keap

Last Updated: 2026-05-14

Which CRM & Sales tool is right for your business in 2026? We compared 19 features across pricing, integrations, ease of use, and more.

ActiveCampaign

CRM & Sales

"ActiveCampaign is an all-in-one marketing platform that offers email marketing, marketing automation, sales CRM, and more."

Visit ActiveCampaign →

Keap

CRM & Sales

"Keap is a sales and marketing automation platform designed for small businesses to manage customer relationships and sales processes."

Visit Keap →

View Comparison For

🏆 Winner for Small Business

ActiveCampaign

ActiveCampaign is the superior choice due to its cost-effectiveness and extensive feature set.

Try ActiveCampaign Free →

✅ ActiveCampaign is best for…

• Small businesses looking for affordable pricing.
• Users requiring advanced email automation.
• Companies wanting extensive integrations.

✅ Keap is best for…

• Businesses that need a broader target audience.
• Firms requiring simple CRM features.
• Users looking for basic project management.

🏆 Winner for Mid Market

ActiveCampaign

Keap is more suited for mid-market businesses as it offers better sales pipeline management.

Try ActiveCampaign Free →

✅ ActiveCampaign is best for…

• Companies preferring advanced automation and reporting.
• Users valuing mobile app functionalities.
• Firms that appreciate ease of use.

✅ Keap is best for…

• Businesses needing strict sales pipeline management.
• Users looking for a comprehensive CRM.
• Companies interested in basic analytics.

🏆 Winner for Enterprise

ActiveCampaign

ActiveCampaign leads in enterprise features with superior automation and reporting capabilities.

Try ActiveCampaign Free →

✅ ActiveCampaign is best for…

• Large enterprises needing comprehensive workflows.
• Companies that prioritize A/B testing and analytics.
• Businesses requiring a customizable marketing platform.

✅ Keap is best for…

• Firms looking for limited user interfaces.
• Organizations requiring basic functionalities.
• Enterprises seeking basic CRM tools.

Pricing Plans

ActiveCampaign Plans

Lite $39/mo

Plus $79/mo

Professional $159/mo

Enterprise $279/mo

Keap Plans

Keap Grow $79/mo

Keap Pro $169/mo

Max $199/mo

Feature Comparison

CRM Features

1 feature

Feature	ActiveCampaign	Keap	Winner
Contact Management	Yes	Yes	ActiveCampaign

Contact Management ActiveCampaign wins

ActiveCampaign

Yes

Keap

Yes

Email Marketing

1 feature

Feature	ActiveCampaign	Keap	Winner
Email Automation	Yes	Yes	ActiveCampaign

Email Automation ActiveCampaign wins

ActiveCampaign

Yes

Keap

Yes

Pricing

1 feature

Feature	ActiveCampaign	Keap	Winner
Monthly Cost	$15	$79	ActiveCampaign

Monthly Cost ActiveCampaign wins

ActiveCampaign

$15

Keap

$79

Integrations

1 feature

Feature	ActiveCampaign	Keap	Winner
Number of Integrations	500+	200+	ActiveCampaign

Number of Integrations ActiveCampaign wins

ActiveCampaign

500+

Keap

200+

Automation

1 feature

Feature	ActiveCampaign	Keap	Winner
Advanced Automation Workflows	Yes	Limited	ActiveCampaign

Advanced Automation Workflows ActiveCampaign wins

ActiveCampaign

Yes

Keap

Limited

User Interface

1 feature

Feature	ActiveCampaign	Keap	Winner
Ease of Use	User-friendly	Moderately complex	ActiveCampaign

Ease of Use ActiveCampaign wins

ActiveCampaign

User-friendly

Keap

Moderately complex

Customer Support

1 feature

Feature	ActiveCampaign	Keap	Winner
24/7 Support	Yes	No	ActiveCampaign

24/7 Support ActiveCampaign wins

ActiveCampaign

Yes

Keap

Reporting

1 feature

Feature	ActiveCampaign	Keap	Winner
Advanced Reporting Tools	Extensive	Basic	ActiveCampaign

Advanced Reporting Tools ActiveCampaign wins

ActiveCampaign

Extensive

Keap

Basic

Sales Tools

1 feature

Feature	ActiveCampaign	Keap	Winner
Sales Pipeline Management	Yes	Yes	ActiveCampaign

Sales Pipeline Management ActiveCampaign wins

ActiveCampaign

Yes

Keap

Yes

Mobile Access

1 feature

Feature	ActiveCampaign	Keap	Winner
Mobile App Availability	Yes	No	ActiveCampaign

Mobile App Availability ActiveCampaign wins

ActiveCampaign

Yes

Keap

Market Positioning

1 feature

Feature	ActiveCampaign	Keap	Winner
Target Audience	Small to Mid-sized business	Small to Large business	ActiveCampaign

Target Audience ActiveCampaign wins

ActiveCampaign

Small to Mid-sized business

Keap

Small to Large business

Customization

1 feature

Feature	ActiveCampaign	Keap	Winner
Template Customization	Highly customizable	Limited customization	ActiveCampaign

Template Customization ActiveCampaign wins

ActiveCampaign

Highly customizable

Keap

Limited customization

User Growth

1 feature

Feature	ActiveCampaign	Keap	Winner
User Limits	Unlimited users	Up to 3 users on base plan	ActiveCampaign

User Limits ActiveCampaign wins

ActiveCampaign

Unlimited users

Keap

Up to 3 users on base plan

Learning Resources

1 feature

Feature	ActiveCampaign	Keap	Winner
Training Materials	Comprehensive	Surface level	ActiveCampaign

Training Materials ActiveCampaign wins

ActiveCampaign

Comprehensive

Keap

Surface level

Email Performance

1 feature

Feature	ActiveCampaign	Keap	Winner
A/B Testing	Yes	Yes	ActiveCampaign

A/B Testing ActiveCampaign wins

ActiveCampaign

Yes

Keap

Yes

Compliance

1 feature

Feature	ActiveCampaign	Keap	Winner
GDPR Compliance	Yes	Yes	ActiveCampaign

GDPR Compliance ActiveCampaign wins

ActiveCampaign

Yes

Keap

Yes

Social Media

1 feature

Feature	ActiveCampaign	Keap	Winner
Social Media Integration	Yes	No	ActiveCampaign

Social Media Integration ActiveCampaign wins

ActiveCampaign

Yes

Keap

User Feedback

1 feature

Feature	ActiveCampaign	Keap	Winner
Survey Capabilities	Yes	No	ActiveCampaign

Survey Capabilities ActiveCampaign wins

ActiveCampaign

Yes

Keap

Lead Scoring

1 feature

Feature	ActiveCampaign	Keap	Winner
Lead Scoring System	Yes	No	ActiveCampaign

Lead Scoring System ActiveCampaign wins

ActiveCampaign

Yes

Keap

Frequently Asked Questions

Which is cheaper, ActiveCampaign or Keap?

ActiveCampaign is generally more affordable, with starting prices at $39/month compared to Keap's $79/month.

Who is ActiveCampaign best suited for?

ActiveCampaign is highly recommended for businesses that specifically need: small businesses looking for affordable pricing., users requiring advanced email automation., companies wanting extensive integrations..

When should I choose Keap instead?

Keap is the better choice if your primary focus is: businesses that need a broader target audience., firms requiring simple crm features., users looking for basic project management..

What is the final verdict on ActiveCampaign vs Keap?

ActiveCampaign is the superior choice due to its cost-effectiveness and extensive feature set.

Compare Alternatives

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CRM & Sales

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ActiveCampaign vs Keap

ActiveCampaign

Keap

✅ ActiveCampaign is best for…

✅ Keap is best for…

✅ ActiveCampaign is best for…

✅ Keap is best for…

✅ ActiveCampaign is best for…

✅ Keap is best for…

Pricing Plans

ActiveCampaign Plans

Keap Plans

Feature Comparison

Feature Score Summary

CRM Features

Email Marketing

Pricing

Integrations

Automation

User Interface

Customer Support

Reporting

Sales Tools

Mobile Access

Market Positioning

Customization

User Growth

Learning Resources

Email Performance

Compliance

Social Media

User Feedback

Lead Scoring

Frequently Asked Questions

Which is cheaper, ActiveCampaign or Keap?

Who is ActiveCampaign best suited for?

When should I choose Keap instead?

What is the final verdict on ActiveCampaign vs Keap?

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ActiveCampaign vs Benchmark Email

ActiveCampaign vs Brevo

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