Last Updated: 2026-05-14
Which CRM & Sales tool is right for your business in 2026? We compared 18 features across pricing, integrations, ease of use, and more.
"Keap is a customer relationship management (CRM) platform that automates marketing tasks, tasks, and invoicing to help small businesses grow."
"Ontraport is an all-in-one business automation software that specializes in marketing automation, CRM, eCommerce, and more."
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🏆 Winner for Small Business
Ontraport
Keap has a strong edge in user experience and essential CRM functionalities, making it well-suited for small businesses.
🏆 Winner for Mid Market
Ontraport
Ontraport outperforms Keap with its advanced automation and extensive integration options, making it ideal for mid-sized businesses.
🏆 Winner for Enterprise
Ontraport
Ontraport excels in advanced features and extensive support options, catering best to the complex needs of enterprise-level organizations.
18 features compared across 18 categories
| Feature | Keap | Ontraport | Winner |
|---|---|---|---|
| Monthly Cost | $79 | $79 | Keap |
Keap
$79
Ontraport
$79
| Feature | Keap | Ontraport | Winner |
|---|---|---|---|
| Ease of Use | High | Medium | Keap |
Keap
High
Ontraport
Medium
| Feature | Keap | Ontraport | Winner |
|---|---|---|---|
| Contact Management | Advanced | Basic | Keap |
Keap
Advanced
Ontraport
Basic
| Feature | Keap | Ontraport | Winner |
|---|---|---|---|
| Workflow Automation | Limited | Advanced | Ontraport |
Keap
Limited
Ontraport
Advanced
| Feature | Keap | Ontraport | Winner |
|---|---|---|---|
| Phone Support | Yes | Yes | Keap |
Keap
Yes
Ontraport
Yes
| Feature | Keap | Ontraport | Winner |
|---|---|---|---|
| Campaign Management | Basic | Advanced | Ontraport |
Keap
Basic
Ontraport
Advanced
| Feature | Keap | Ontraport | Winner |
|---|---|---|---|
| Analytics Dashboard | Basic | Advanced | Ontraport |
Keap
Basic
Ontraport
Advanced
| Feature | Keap | Ontraport | Winner |
|---|---|---|---|
| Third-Party Integrations | Moderate | Extensive | Ontraport |
Keap
Moderate
Ontraport
Extensive
| Feature | Keap | Ontraport | Winner |
|---|---|---|---|
| App Quality | Good | Excellent | Ontraport |
Keap
Good
Ontraport
Excellent
| Feature | Keap | Ontraport | Winner |
|---|---|---|---|
| Custom Fields | Yes | Yes | Keap |
Keap
Yes
Ontraport
Yes
| Feature | Keap | Ontraport | Winner |
|---|---|---|---|
| Data Encryption | Yes | Yes | Keap |
Keap
Yes
Ontraport
Yes
| Feature | Keap | Ontraport | Winner |
|---|---|---|---|
| Lead Qualification | Basic | Advanced | Ontraport |
Keap
Basic
Ontraport
Advanced
| Feature | Keap | Ontraport | Winner |
|---|---|---|---|
| Onboarding Assistance | Moderate | Extensive | Ontraport |
Keap
Moderate
Ontraport
Extensive
| Feature | Keap | Ontraport | Winner |
|---|---|---|---|
| Sales Pipeline | Basic | Advanced | Ontraport |
Keap
Basic
Ontraport
Advanced
| Feature | Keap | Ontraport | Winner |
|---|---|---|---|
| Landing Pages | Limited | Advanced | Ontraport |
Keap
Limited
Ontraport
Advanced
| Feature | Keap | Ontraport | Winner |
|---|---|---|---|
| Event Tracking | Basic | Advanced | Ontraport |
Keap
Basic
Ontraport
Advanced
| Feature | Keap | Ontraport | Winner |
|---|---|---|---|
| Growth Features | Moderate | High | Ontraport |
Keap
Moderate
Ontraport
High
Both tools have similar starting points at around $79/month.
Keap is highly recommended for businesses that specifically need: easy onboarding, user-friendly interface, affordable pricing.
Ontraport is the better choice if your primary focus is: advanced marketing capabilities, comprehensive support, high-level automation.
Keap has a strong edge in user experience and essential CRM functionalities, making it well-suited for small businesses.
See how Keap and Ontraport stack up against other top tools.
We've compiled the ultimate buyer's guides comparing the top tools across every major B2B category. See how these platforms rank against the entire market.
Ready to decide?
Try one of the tools free today.