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CRM & Sales · 2026 Comparison

Freshsales vs Keap

Last Updated: 2026-05-14

Which CRM & Sales tool is right for your business in 2026? We compared 20 features across pricing, integrations, ease of use, and more.

Freshsales

CRM & Sales

"Freshsales is a cloud-based customer relationship management (CRM) tool that provides sales teams with features to manage leads, track deals, and automate workflows."

Visit Freshsales →

Keap

CRM & Sales

"Keap is a CRM and marketing automation platform designed for small businesses to manage customer relationships and automate repetitive tasks."

Visit Keap →

🏆 Winner for Small Business

Freshsales

Freshsales is the clear winner for small businesses due to its extensive features and lower pricing.

Try Freshsales Free →

✅ Freshsales is best for…

  • • Cost-effective pricing model
  • • Advanced lead management capabilities
  • • Robust automation tools

✅ Keap is best for…

  • • Basic CRM needs
  • • Simplicity in feature set
  • • Quick setup process

🏆 Winner for Mid Market

Freshsales

Freshsales leads in the mid-market segment offering more advanced features for scaling businesses.

Try Freshsales Free →

✅ Freshsales is best for…

  • • Advanced reporting capabilities
  • • Integration with various third-party apps
  • • Comprehensive support options

✅ Keap is best for…

  • • Basic customer communication
  • • Simplicity in dashboard functionality
  • • Affordability in basic packages

🏆 Winner for Enterprise

Freshsales

Freshsales outperforms Keap in the enterprise segment by providing extensive customization and scalability options.

Try Freshsales Free →

✅ Freshsales is best for…

  • • Granular control over permissions
  • • Comprehensive analytics and forecasting
  • • Customization to fit complex needs

✅ Keap is best for…

  • • Basic functionalities
  • • Affordability for smaller teams
  • • User-friendliness

Pricing Plans

Freshsales Plans

Growth $15/mo
Pro $39/mo
Enterprise $69/mo

Keap Plans

Keap Grow $79/mo
Keap Pro $139/mo
Infusionsoft $199/mo

Feature Comparison

Feature Score Summary

20 features compared across 16 categories

20 Freshsales wins
0 Ties equal
0 Keap wins

Lead Management

2 features
Lead Scoring Freshsales wins

Freshsales

Yes

Keap

Yes

Lead Assignment Freshsales wins

Freshsales

Automatic

Keap

Manual

CRM

1 feature
Contact Management Freshsales wins

Freshsales

Advanced

Keap

Moderate

Integrations

1 feature
Third-Party Integrations Freshsales wins

Freshsales

Extensive

Keap

Limited

Pricing

1 feature
Entry-Level Pricing Freshsales wins

Freshsales

$12/user/month

Keap

$15/user/month

Automation

1 feature
Workflow Automation Freshsales wins

Freshsales

Advanced

Keap

Basic

Analytics

2 features
Reporting Tools Freshsales wins

Freshsales

Customizable

Keap

Standard

Forecasting Tools Freshsales wins

Freshsales

Comprehensive

Keap

Basic

User Interface

1 feature
Ease of Use Freshsales wins

Freshsales

Intuitive

Keap

Moderate

Customer Support

2 features
Support Availability Freshsales wins

Freshsales

24/7

Keap

Business Hours Only

Knowledge Base Freshsales wins

Freshsales

Extensive

Keap

Moderate

Mobile App

1 feature
Mobile Usability Freshsales wins

Freshsales

High

Keap

Moderate

Customization

2 features
Custom Fields Freshsales wins

Freshsales

Yes

Keap

Yes

User Permissions Freshsales wins

Freshsales

Granular Control

Keap

Standard Control

Email Marketing

1 feature
Email Tracking Freshsales wins

Freshsales

Compliance with GDPR

Keap

Standard Tracking

Performance

1 feature
App Performance Freshsales wins

Freshsales

High Speed

Keap

Moderate

Collaboration

1 feature
Team Collaboration Tools Freshsales wins

Freshsales

Yes

Keap

Limited

Task Management

1 feature
Task Automation Freshsales wins

Freshsales

Available

Keap

Limited

Integration

1 feature
API Access Freshsales wins

Freshsales

Yes

Keap

Yes

Sales Tools

1 feature
Sales Process Management Freshsales wins

Freshsales

Customizable

Keap

Standard

Frequently Asked Questions

Which is cheaper, Freshsales or Keap?

Freshsales is generally more affordable, with starting prices at $15/month compared to Keap's $79/month.

Who is Freshsales best suited for?

Freshsales is highly recommended for businesses that specifically need: cost-effective pricing model, advanced lead management capabilities, robust automation tools.

When should I choose Keap instead?

Keap is the better choice if your primary focus is: basic crm needs, simplicity in feature set, quick setup process.

What is the final verdict on Freshsales vs Keap?

Freshsales is the clear winner for small businesses due to its extensive features and lower pricing.

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Want to see the bigger picture?

We've compiled the ultimate buyer's guides comparing the top tools across every major B2B category. See how these platforms rank against the entire market.

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