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CRM & Sales · 2026 Comparison

Keap vs HubSpot

Last Updated: 2026-05-14

Which CRM & Sales tool is right for your business in 2026? We compared 19 features across pricing, integrations, ease of use, and more.

Keap

CRM & Sales

"Keap is a CRM and marketing automation software designed to help small businesses grow through effective customer relationship management and marketing efforts."

Visit Keap →

HubSpot

CRM & Sales

"HubSpot is a leading inbound marketing, sales, and service software that provides the tools needed for customer engagement and marketing automation."

Visit HubSpot →

🏆 Winner for Small Business

HubSpot

Tool B is the clear winner for small businesses due to its affordability and extensive features.

Try HubSpot Free →

✅ Keap is best for…

  • • Affordability for startups
  • • Basic CRM needs
  • • Simplistic approach to sales and marketing

✅ HubSpot is best for…

  • • Advanced contact management
  • • Email marketing and automation
  • • Comprehensive support and training

🏆 Winner for Mid Market

HubSpot

Tool B is the preferred option for mid-market businesses thanks to its advanced features and support.

Try HubSpot Free →

✅ Keap is best for…

  • • Lower pricing for entry-tier
  • • Basic CRM capability
  • • Simple user interface

✅ HubSpot is best for…

  • • Advanced analytics
  • • Customizable workflows
  • • Extensive integrations

🏆 Winner for Enterprise

HubSpot

Tool B excels for enterprise due to its scalability and feature-rich environment.

Try HubSpot Free →

✅ Keap is best for…

  • • Cost-effective for smaller departments
  • • Basic CRM functionalities
  • • User-friendly interface for quick adoption

✅ HubSpot is best for…

  • • Advanced sales automation
  • • Robust reporting and analytics
  • • Comprehensive training resources

Pricing Plans

Keap Plans

Keap Grow $79/mo
Keap Pro $159/mo
Keap Max $199/mo

HubSpot Plans

HubSpot Free Free
HubSpot Starter $45/mo
HubSpot Professional $800/mo

Feature Comparison

Feature Score Summary

19 features compared across 16 categories

2 Keap wins
0 Ties equal
17 HubSpot wins

CRM Functionality

2 features
Contact Management HubSpot wins

Keap

Basic contact management features.

HubSpot

Advanced contact management with segmentation.

Pipeline Management HubSpot wins

Keap

Simple pipeline tracking.

HubSpot

Custom pipeline stages.

Marketing Automation

2 features
Email Marketing HubSpot wins

Keap

Basic email campaigns.

HubSpot

Advanced email marketing features.

Lead Scoring HubSpot wins

Keap

Basic lead scoring.

HubSpot

Advanced lead scoring with behavioral data.

Integrations

1 feature
Third-Party Integrations HubSpot wins

Keap

Limited integration options.

HubSpot

Wide range of third-party integrations.

UI/UX

1 feature
User Interface HubSpot wins

Keap

Simplistic interface.

HubSpot

Modern and user-friendly interface.

Pricing

1 feature
Affordability for Small Business Keap wins

Keap

More affordable tiers.

HubSpot

Higher pricing model.

Customer Support

1 feature
Support Options HubSpot wins

Keap

Limited support options.

HubSpot

Comprehensive support options.

Reporting & Analytics

1 feature
Analytics Dashboards HubSpot wins

Keap

Basic dashboards.

HubSpot

Advanced analytics and reporting.

Sales Automation

2 features
Task Automation HubSpot wins

Keap

Basic task automation.

HubSpot

Advanced task automation.

Workflow Automation HubSpot wins

Keap

Basic workflows.

HubSpot

Complex workflows creation.

Customization

1 feature
Custom Fields HubSpot wins

Keap

Basic custom fields.

HubSpot

Extensive custom field options.

Scalability

1 feature
User Limitations Keap wins

Keap

User limits on lower tiers.

HubSpot

Scalable for larger teams.

User Retention

1 feature
Engagement Tools HubSpot wins

Keap

Basic engagement tools.

HubSpot

Comprehensive engagement options.

Mobile App

1 feature
Mobile Accessibility HubSpot wins

Keap

Basic mobile app.

HubSpot

Feature-rich mobile app.

E-Commerce

1 feature
E-Commerce Features HubSpot wins

Keap

Limited e-commerce features.

HubSpot

Robust e-commerce capabilities.

Collaboration

1 feature
Team Collaboration Tools HubSpot wins

Keap

Basic collaboration tools.

HubSpot

Advanced team collaboration features.

Training & Resources

1 feature
Educational Resources HubSpot wins

Keap

Limited resources.

HubSpot

Extensive resources and training.

Localization

1 feature
Multilingual Support HubSpot wins

Keap

Limited multilingual support.

HubSpot

Comprehensive multilingual support.

Frequently Asked Questions

Which is cheaper, Keap or HubSpot?

HubSpot has a free tier available, whereas Keap begins at $79/month.

Who is Keap best suited for?

Keap is highly recommended for businesses that specifically need: affordability for startups, basic crm needs, simplistic approach to sales and marketing.

When should I choose HubSpot instead?

HubSpot is the better choice if your primary focus is: advanced contact management, email marketing and automation, comprehensive support and training.

What is the final verdict on Keap vs HubSpot?

Tool B is the clear winner for small businesses due to its affordability and extensive features.

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