Last Updated: 2026-05-14
Which CRM & Sales tool is right for your business in 2026? We compared 13 features across pricing, integrations, ease of use, and more.
"ActiveCampaign is a marketing automation platform that helps businesses connect with their customers through email marketing, CRM, and marketing automation."
"HubSpot is an all-in-one marketing, sales, and service software that provides tools for content management, social media advertising, and customer management."
View Comparison For
🏆 Winner for Small Business
ActiveCampaign
ActiveCampaign is best for small businesses with its affordability and user-friendly design.
🏆 Winner for Mid Market
HubSpot
HubSpot leads in mid-market features with better CRM integration and analytics.
🏆 Winner for Enterprise
ActiveCampaign
HubSpot excels in enterprise-level features such as integrations and lead scoring.
13 features compared across 13 categories
| Feature | ActiveCampaign | HubSpot | Winner |
|---|---|---|---|
| Monthly cost | $15 | $45 | ActiveCampaign |
ActiveCampaign
$15
HubSpot
$45
| Feature | ActiveCampaign | HubSpot | Winner |
|---|---|---|---|
| Email templates | 100+ templates | 40+ templates | ActiveCampaign |
ActiveCampaign
100+ templates
HubSpot
40+ templates
| Feature | ActiveCampaign | HubSpot | Winner |
|---|---|---|---|
| Advanced automation features | Yes | Limited | ActiveCampaign |
ActiveCampaign
Yes
HubSpot
Limited
| Feature | ActiveCampaign | HubSpot | Winner |
|---|---|---|---|
| Built-in CRM | Yes | Yes | ActiveCampaign |
ActiveCampaign
Yes
HubSpot
Yes
| Feature | ActiveCampaign | HubSpot | Winner |
|---|---|---|---|
| Reporting capabilities | Standard reporting | Custom reporting | HubSpot |
ActiveCampaign
Standard reporting
HubSpot
Custom reporting
| Feature | ActiveCampaign | HubSpot | Winner |
|---|---|---|---|
| Ease of use | User-friendly | Moderately complex | ActiveCampaign |
ActiveCampaign
User-friendly
HubSpot
Moderately complex
| Feature | ActiveCampaign | HubSpot | Winner |
|---|---|---|---|
| Customer support options | Email, chat, phone | Email, chat | ActiveCampaign |
ActiveCampaign
Email, chat, phone
HubSpot
Email, chat
| Feature | ActiveCampaign | HubSpot | Winner |
|---|---|---|---|
| Dynamic segmentation | Yes | Limited | ActiveCampaign |
ActiveCampaign
Yes
HubSpot
Limited
| Feature | ActiveCampaign | HubSpot | Winner |
|---|---|---|---|
| Landing page builder | No | Yes | HubSpot |
ActiveCampaign
No
HubSpot
Yes
| Feature | ActiveCampaign | HubSpot | Winner |
|---|---|---|---|
| Lead scoring capabilities | Basic | Advanced | HubSpot |
ActiveCampaign
Basic
HubSpot
Advanced
| Feature | ActiveCampaign | HubSpot | Winner |
|---|---|---|---|
| Third-party integrations | 400+ integrations | 1000+ integrations | ActiveCampaign |
ActiveCampaign
400+ integrations
HubSpot
1000+ integrations
| Feature | ActiveCampaign | HubSpot | Winner |
|---|---|---|---|
| Mobile application | Yes | Yes | ActiveCampaign |
ActiveCampaign
Yes
HubSpot
Yes
HubSpot is the cheaper option starting at $3/month, while ActiveCampaign begins at $49/month.
ActiveCampaign is highly recommended for businesses that specifically need: cost-effective pricing, ease of use, comprehensive email marketing tools.
HubSpot is the better choice if your primary focus is: advanced lead scoring features, landing page creation capabilities, social media integration.
ActiveCampaign is best for small businesses with its affordability and user-friendly design.
See how ActiveCampaign and HubSpot stack up against other top tools.
We've compiled the ultimate buyer's guides comparing the top tools across every major B2B category. See how these platforms rank against the entire market.
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