Last Updated: 2026-05-14
Which CRM & Sales tool is right for your business in 2026? We compared 19 features across pricing, integrations, ease of use, and more.
"Make.com is a visual automation platform that lets you automate your workflows and connect various apps without needing extensive coding skills."
"HubSpot is an all-in-one inbound marketing, sales, and service software that helps businesses grow by attracting, engaging, and delighting customers."
View Comparison For
🏆 Winner for Small Business
HubSpot
Make.com offers more flexible pricing and advanced automation, making it the better choice for small businesses.
🏆 Winner for Mid Market
HubSpot
Make.com is favored for its scalability and workflow automation, which better suits mid-market needs.
🏆 Winner for Enterprise
HubSpot
HubSpot provides superior support and analytics, essential for enterprise-level operations.
19 features compared across 18 categories
| Feature | Make.com | HubSpot | Winner |
|---|---|---|---|
| Third-Party Apps | 2000+ integrations | HubSpot app marketplace | Make.com |
| Native Integrations | Many native integrations | Limited native options | Make.com |
Make.com
2000+ integrations
HubSpot
HubSpot app marketplace
Make.com
Many native integrations
HubSpot
Limited native options
| Feature | Make.com | HubSpot | Winner |
|---|---|---|---|
| Workflow Automation | Advanced automation options | Basic automation tools | Make.com |
Make.com
Advanced automation options
HubSpot
Basic automation tools
| Feature | Make.com | HubSpot | Winner |
|---|---|---|---|
| Cost of Entry | Flexible pricing starting at $9/month | Free tier available, paid tiers start at $45/month | Make.com |
Make.com
Flexible pricing starting at $9/month
HubSpot
Free tier available, paid tiers start at $45/month
| Feature | Make.com | HubSpot | Winner |
|---|---|---|---|
| User Interface | Customizable dashboards | Intuitive and user-friendly | HubSpot |
Make.com
Customizable dashboards
HubSpot
Intuitive and user-friendly
| Feature | Make.com | HubSpot | Winner |
|---|---|---|---|
| Support Options | Email and community support | 24/7 support options | HubSpot |
Make.com
Email and community support
HubSpot
24/7 support options
| Feature | Make.com | HubSpot | Winner |
|---|---|---|---|
| Reporting Tools | Basic reporting features | Advanced reporting tools | HubSpot |
Make.com
Basic reporting features
HubSpot
Advanced reporting tools
| Feature | Make.com | HubSpot | Winner |
|---|---|---|---|
| Built-in CRM | No built-in CRM | Integrated CRM system | HubSpot |
Make.com
No built-in CRM
HubSpot
Integrated CRM system
| Feature | Make.com | HubSpot | Winner |
|---|---|---|---|
| User Limits | No user limit | Limited to paid plans | Make.com |
Make.com
No user limit
HubSpot
Limited to paid plans
| Feature | Make.com | HubSpot | Winner |
|---|---|---|---|
| Lead Capture Tools | Custom forms and triggers | Lead tracking and forms | Make.com |
Make.com
Custom forms and triggers
HubSpot
Lead tracking and forms
| Feature | Make.com | HubSpot | Winner |
|---|---|---|---|
| Email Campaign Management | Basic email setup | Advanced email features | HubSpot |
Make.com
Basic email setup
HubSpot
Advanced email features
| Feature | Make.com | HubSpot | Winner |
|---|---|---|---|
| Compliance | Basic compliance | GDPR and other certifications | HubSpot |
Make.com
Basic compliance
HubSpot
GDPR and other certifications
| Feature | Make.com | HubSpot | Winner |
|---|---|---|---|
| Custom Fields | Unlimited custom fields | Limited custom fields | Make.com |
Make.com
Unlimited custom fields
HubSpot
Limited custom fields
| Feature | Make.com | HubSpot | Winner |
|---|---|---|---|
| Task Management Tools | Integrates with task tools | Built-in task management | HubSpot |
Make.com
Integrates with task tools
HubSpot
Built-in task management
| Feature | Make.com | HubSpot | Winner |
|---|---|---|---|
| Mobile Accessibility | Mobile-friendly interface | Full-featured mobile app | HubSpot |
Make.com
Mobile-friendly interface
HubSpot
Full-featured mobile app
| Feature | Make.com | HubSpot | Winner |
|---|---|---|---|
| Blogging Tools | Basic blogging options | Integrated blogging platform | HubSpot |
Make.com
Basic blogging options
HubSpot
Integrated blogging platform
| Feature | Make.com | HubSpot | Winner |
|---|---|---|---|
| User Behavior Tracking | Basic tracking capabilities | Comprehensive event tracking | HubSpot |
Make.com
Basic tracking capabilities
HubSpot
Comprehensive event tracking
| Feature | Make.com | HubSpot | Winner |
|---|---|---|---|
| Survey Tools | Basic survey options | Advanced survey capabilities | HubSpot |
Make.com
Basic survey options
HubSpot
Advanced survey capabilities
| Feature | Make.com | HubSpot | Winner |
|---|---|---|---|
| File Storage | Basic storage options | Integrated file storage | HubSpot |
Make.com
Basic storage options
HubSpot
Integrated file storage
Both tools have similar starting points at around $0/month.
Make.com is highly recommended for businesses that specifically need: advanced automation at lower pricing, no user limits for growing teams, customizable dashboards.
HubSpot is the better choice if your primary focus is: user-friendly interface, integrated crm, advanced email features.
Make.com offers more flexible pricing and advanced automation, making it the better choice for small businesses.
See how Make.com and HubSpot stack up against other top tools.
We've compiled the ultimate buyer's guides comparing the top tools across every major B2B category. See how these platforms rank against the entire market.
Ready to decide?
Try one of the tools free today.