Last Updated: 2026-05-14
Which CRM & Sales tool is right for your business in 2026? We compared 17 features across pricing, integrations, ease of use, and more.
"Keap is a CRM and marketing automation platform designed to help automate and organize customer relationship management tasks."
"Salesforce is a leading cloud-based customer relationship management platform, providing a suite of tools and services to manage customer interactions."
View Comparison For
🏆 Winner for Small Business
Salesforce
Keap is the better option for small businesses due to lower pricing.
🏆 Winner for Mid Market
Salesforce
Salesforce prevails in the mid-market segment due to its extensive features.
🏆 Winner for Enterprise
Salesforce
Salesforce is the superior choice for enterprise-level needs.
17 features compared across 17 categories
| Feature | Keap | Salesforce | Winner |
|---|---|---|---|
| CRM Capabilities | Basic CRM | Advanced CRM | Salesforce |
Keap
Basic CRM
Salesforce
Advanced CRM
| Feature | Keap | Salesforce | Winner |
|---|---|---|---|
| Monthly Cost | $79 | $150 | Keap |
Keap
$79
Salesforce
$150
| Feature | Keap | Salesforce | Winner |
|---|---|---|---|
| Third-party Integrations | Limited | Extensive | Salesforce |
Keap
Limited
Salesforce
Extensive
| Feature | Keap | Salesforce | Winner |
|---|---|---|---|
| Workflow Automation | Basic Automation | Advanced Automation | Salesforce |
Keap
Basic Automation
Salesforce
Advanced Automation
| Feature | Keap | Salesforce | Winner |
|---|---|---|---|
| User Experience | Intuitive | Complex | Keap |
Keap
Intuitive
Salesforce
Complex
| Feature | Keap | Salesforce | Winner |
|---|---|---|---|
| Custom Reporting | Limited | Advanced | Salesforce |
Keap
Limited
Salesforce
Advanced
| Feature | Keap | Salesforce | Winner |
|---|---|---|---|
| Support Channels | Email & Phone | 24/7 Support | Salesforce |
Keap
Email & Phone
Salesforce
24/7 Support
| Feature | Keap | Salesforce | Winner |
|---|---|---|---|
| Customization Options | Moderate | Highly Customizable | Salesforce |
Keap
Moderate
Salesforce
Highly Customizable
| Feature | Keap | Salesforce | Winner |
|---|---|---|---|
| Scalability Options | Limited | High | Salesforce |
Keap
Limited
Salesforce
High
| Feature | Keap | Salesforce | Winner |
|---|---|---|---|
| Mobile App Quality | Good | Excellent | Salesforce |
Keap
Good
Salesforce
Excellent
| Feature | Keap | Salesforce | Winner |
|---|---|---|---|
| Email Campaign Management | Basic | Advanced | Salesforce |
Keap
Basic
Salesforce
Advanced
| Feature | Keap | Salesforce | Winner |
|---|---|---|---|
| Real-time Analytics | Limited | Real-time | Salesforce |
Keap
Limited
Salesforce
Real-time
| Feature | Keap | Salesforce | Winner |
|---|---|---|---|
| Lead Scoring | Basic | Advanced | Salesforce |
Keap
Basic
Salesforce
Advanced
| Feature | Keap | Salesforce | Winner |
|---|---|---|---|
| Lead Tracking Features | Basic | Comprehensive | Salesforce |
Keap
Basic
Salesforce
Comprehensive
| Feature | Keap | Salesforce | Winner |
|---|---|---|---|
| E-commerce Tools | Limited | Extensive | Salesforce |
Keap
Limited
Salesforce
Extensive
| Feature | Keap | Salesforce | Winner |
|---|---|---|---|
| Billing Features | Basic | Advanced | Salesforce |
Keap
Basic
Salesforce
Advanced
Salesforce is the cheaper option starting at $25/month, while Keap begins at $79/month.
Keap is highly recommended for businesses that specifically need: cost-effective solution, simple crm features, user-friendly interface.
Salesforce is the better choice if your primary focus is: advanced marketing capabilities, integration options, strong customer support.
Keap is the better option for small businesses due to lower pricing.
See how Keap and Salesforce stack up against other top tools.
We've compiled the ultimate buyer's guides comparing the top tools across every major B2B category. See how these platforms rank against the entire market.
Ready to decide?
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