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CRM & Sales · 2026 Comparison

Keap vs Mailchimp

Last Updated: 2026-05-14

Which CRM & Sales tool is right for your business in 2026? We compared 20 features across pricing, integrations, ease of use, and more.

Keap

CRM & Sales

"Keap is a powerful CRM and marketing automation tool ideal for small businesses to streamline operations and improve customer engagement."

Visit Keap →

Mailchimp

CRM & Sales

"Mailchimp is an all-in-one marketing platform that allows businesses to manage their marketing campaigns, send emails, and analyze customer data."

Visit Mailchimp →

🏆 Winner for Small Business

Keap

Tool B is best for small businesses due to its lower pricing and better email template options, combined with essential features.

Try Keap Free →

✅ Keap is best for…

  • • User-Friendly Interface
  • • Comprehensive CRM
  • • Extensive Training Resources

✅ Mailchimp is best for…

  • • Cost Efficiency
  • • Rich Template Library
  • • Advanced Marketing Automation

🏆 Winner for Mid Market

Keap

Tool A excels in mid-market due to advanced CRM features, integrations, and support, making it more suitable for growing companies.

Try Keap Free →

✅ Keap is best for…

  • • Scalability Options
  • • Integrated Payment Solutions
  • • Customizable Workflows

✅ Mailchimp is best for…

  • • Basic Marketing Automation Features
  • • Initial Cost but Limited Growth Options
  • • Basic Reporting

🏆 Winner for Enterprise

Keap

Tool A is the clear winner in the enterprise segment thanks to its robust features and dedicated support structures.

Try Keap Free →

✅ Keap is best for…

  • • Comprehensive Lead Scoring
  • • Custom User Roles
  • • Full Mobile Features

✅ Mailchimp is best for…

  • • Basic Automation
  • • Limited Integrations
  • • Less Comprehensive Reporting

Pricing Plans

Keap Plans

Keap Grow $79/mo
Keap Pro $149/mo
Keap Max $199/mo

Mailchimp Plans

Free Plan Free
Essentials $13/mo
Standard $20/mo
Premium $350/mo

Feature Comparison

Feature Score Summary

20 features compared across 20 categories

16 Keap wins
0 Ties equal
4 Mailchimp wins

Pricing

1 feature
Monthly Cost Mailchimp wins

Keap

$79/month

Mailchimp

$20/month

User Interface

1 feature
Ease of Use Keap wins

Keap

Highly Intuitive

Mailchimp

Moderately Intuitive

Email Marketing

1 feature
Templates Available Mailchimp wins

Keap

50+ templates

Mailchimp

100+ templates

Automations

1 feature
Advanced Automation Capabilities Mailchimp wins

Keap

Limited Automation

Mailchimp

Robust Automation

CRM Features

1 feature
Lead Scoring Keap wins

Keap

Yes

Mailchimp

No

Integrations

1 feature
Third-party Integrations Keap wins

Keap

50+ Integrations

Mailchimp

15+ Integrations

Analytics

1 feature
Reporting Features Keap wins

Keap

Comprehensive Reports

Mailchimp

Basic Reports

Email Automation

1 feature
Drip Campaigns Keap wins

Keap

Yes

Mailchimp

Yes

Customer Support

1 feature
Support Options Keap wins

Keap

24/7 Support

Mailchimp

Business Hours Support

Customization

1 feature
Custom Fields Keap wins

Keap

Fully Customizable

Mailchimp

Limited Customization

Segmentation

1 feature
List Segmentation Keap wins

Keap

Advanced Segmentation

Mailchimp

Basic Segmentation

Mobile App

1 feature
Mobile Accessibility Keap wins

Keap

Full Features on Mobile

Mailchimp

Limited Features on Mobile

Payment Processing

1 feature
Payment Integration Keap wins

Keap

Built-in Payment Processing

Mailchimp

Integrates with Payment Processors

Learning Resources

1 feature
Training Materials Keap wins

Keap

Extensive Training

Mailchimp

Limited Training

Account Management

1 feature
Account Managers Keap wins

Keap

Dedicated Account Manager

Mailchimp

No account manager

Scalability

1 feature
Scalable Features Keap wins

Keap

Highly Scalable

Mailchimp

Moderately Scalable

Marketing Automation

1 feature
Multi-Channel Marketing Mailchimp wins

Keap

Limited Channels

Mailchimp

Omni-channel Marketing

Lead Generation

1 feature
Landing Pages Keap wins

Keap

Yes

Mailchimp

No

Importing Contacts

1 feature
Contact Import Options Keap wins

Keap

CSV and Excel

Mailchimp

CSV only

User Roles

1 feature
User Permissions Keap wins

Keap

Multiple User Roles

Mailchimp

Single User Role

Frequently Asked Questions

Which is cheaper, Keap or Mailchimp?

Mailchimp has a free tier available, whereas Keap begins at $79/month.

Who is Keap best suited for?

Keap is highly recommended for businesses that specifically need: user-friendly interface, comprehensive crm, extensive training resources.

When should I choose Mailchimp instead?

Mailchimp is the better choice if your primary focus is: cost efficiency, rich template library, advanced marketing automation.

What is the final verdict on Keap vs Mailchimp?

Tool B is best for small businesses due to its lower pricing and better email template options, combined with essential features.

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Want to see the bigger picture?

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