Last Updated: 2026-05-14
Which CRM & Sales tool is right for your business in 2026? We compared 15 features across pricing, integrations, ease of use, and more.
"Keap is a CRM and marketing automation software designed for small businesses to streamline workflows and manage customer relationships."
"Copper is a CRM built for Google Workspace, designed to integrate deeply with G Suite tools and improve productivity for teams."
View Comparison For
🏆 Winner for Small Business
Keap
Keap is better suited for small businesses due to its affordability and simplicity.
🏆 Winner for Mid Market
Copper
Copper excels in mid-market due to its advanced integrations and customizability.
🏆 Winner for Enterprise
Copper
Copper offers superior features for enterprise needs, focusing on collaboration and automation.
15 features compared across 15 categories
| Feature | Keap | Copper | Winner |
|---|---|---|---|
| Contact Management | Robust contact management with segmentation | Advanced contact profiles with deep integration | Keap |
Keap
Robust contact management with segmentation
Copper
Advanced contact profiles with deep integration
| Feature | Keap | Copper | Winner |
|---|---|---|---|
| Lead Scoring | Customizable scoring options | Machine learning-based scoring | Keap |
Keap
Customizable scoring options
Copper
Machine learning-based scoring
| Feature | Keap | Copper | Winner |
|---|---|---|---|
| Third-Party Applications | Wide array of integrations including e-commerce | Deep integration with Google Workspace | Keap |
Keap
Wide array of integrations including e-commerce
Copper
Deep integration with Google Workspace
| Feature | Keap | Copper | Winner |
|---|---|---|---|
| Cost-Effectiveness | Affordable for small teams | Higher price point justifiable with features | Keap |
Keap
Affordable for small teams
Copper
Higher price point justifiable with features
| Feature | Keap | Copper | Winner |
|---|---|---|---|
| Analytics and Reporting | Basic reporting capabilities | Advanced analytics with custom dashboards | Keap |
Keap
Basic reporting capabilities
Copper
Advanced analytics with custom dashboards
| Feature | Keap | Copper | Winner |
|---|---|---|---|
| Workflow Automation | Visual workflow builder | AI-driven automations | Keap |
Keap
Visual workflow builder
Copper
AI-driven automations
| Feature | Keap | Copper | Winner |
|---|---|---|---|
| Support Channels | Email and chat support | 24/7 support inclusive | Keap |
Keap
Email and chat support
Copper
24/7 support inclusive
| Feature | Keap | Copper | Winner |
|---|---|---|---|
| User Interface | Simple and intuitive | Modern and customizable | Keap |
Keap
Simple and intuitive
Copper
Modern and customizable
| Feature | Keap | Copper | Winner |
|---|---|---|---|
| Task and Activity Tracking | Basic task management | Comprehensive task management | Keap |
Keap
Basic task management
Copper
Comprehensive task management
| Feature | Keap | Copper | Winner |
|---|---|---|---|
| Custom Fields | Basic fields available | Unlimited custom fields | Keap |
Keap
Basic fields available
Copper
Unlimited custom fields
| Feature | Keap | Copper | Winner |
|---|---|---|---|
| Mobile App Features | Basic functionalities | Full features on mobile | Keap |
Keap
Basic functionalities
Copper
Full features on mobile
| Feature | Keap | Copper | Winner |
|---|---|---|---|
| Team Collaboration Features | Basic collaboration tools | Advanced team collaboration options | Keap |
Keap
Basic collaboration tools
Copper
Advanced team collaboration options
| Feature | Keap | Copper | Winner |
|---|---|---|---|
| Landing Page Creation | Basic landing page tools | Dynamic landing page builder | Keap |
Keap
Basic landing page tools
Copper
Dynamic landing page builder
| Feature | Keap | Copper | Winner |
|---|---|---|---|
| Email Campaign Automation | Simple email campaigns | Advanced segmentation and automation | Keap |
Keap
Simple email campaigns
Copper
Advanced segmentation and automation
| Feature | Keap | Copper | Winner |
|---|---|---|---|
| Data Portability | CSV import/export available | Advanced data migration tools | Keap |
Keap
CSV import/export available
Copper
Advanced data migration tools
Copper is the cheaper option starting at $24/month, while Keap begins at $79/month.
Keap is highly recommended for businesses that specifically need: affordable pricing, ease of use, basic features for startups.
Copper is the better choice if your primary focus is: integration with google workspace, advanced task management, custom workflows.
Keap is better suited for small businesses due to its affordability and simplicity.
See how Keap and Copper stack up against other top tools.
We've compiled the ultimate buyer's guides comparing the top tools across every major B2B category. See how these platforms rank against the entire market.
Ready to decide?
Try one of the tools free today.