Marketing, SEO & Content · 2026 Comparison

Semrush vs Moz

Last Updated: 2026-05-14

Which Marketing, SEO & Content tool is right for your business in 2026? We compared 17 features across pricing, integrations, ease of use, and more.

Semrush

Marketing, SEO & Content

"Semrush is a comprehensive suite of tools for improving online visibility and discovering marketing insights."

Visit Semrush →

Moz

Marketing, SEO & Content

"Moz is an SEO software suite that helps with tracking keywords and improving search visibility online."

Visit Moz →

View Comparison For

🏆 Winner for Small Business

Semrush

Semrush is the best choice for small businesses due to its affordable pricing and comprehensive SEO tools.

Try Semrush Free →

✅ Semrush is best for…

• Budget-friendly pricing
• Comprehensive keyword research
• Strong customer support

✅ Moz is best for…

• Niche search options
• Simplicity for new users
• Basic SEO functionalities

🏆 Winner for Mid Market

Semrush

Semrush excels in mid-market due to advanced features, but Moz has advantages in specific areas.

Try Semrush Free →

✅ Semrush is best for…

• Robust reporting capabilities
• Detailed backlink analysis
• Advanced competitor insights

✅ Moz is best for…

• User-friendly interface
• Cost-effectiveness in specific tools
• Basic functionalities for cost-sensitive users

🏆 Winner for Enterprise

Semrush

Semrush is the better choice for enterprises because of its comprehensive features and higher API support.

Try Semrush Free →

✅ Semrush is best for…

• Extensive API capabilities
• Scalable solutions for large teams
• Integrated marketing tools

✅ Moz is best for…

• Simple reporting features
• Lower complexity in specific tasks
• Cost saving in basic tools

Pricing Plans

Semrush Plans

Pro $119/mo

Guru $229/mo

Business $449/mo

Moz Plans

Standard $99/mo

Medium $179/mo

Large $299/mo

Feature Comparison

SEO Tools

3 features

Feature	Semrush	Moz	Winner
Keyword Research	Detailed keyword analysis and suggestions	Comprehensive keyword tracking	Semrush
Backlink Analysis	Extensive backlink analysis tools	Strong focus on high-quality backlinks	Semrush
Site Audit	Comprehensive site auditing features	User-friendly site audit interface	Semrush

Keyword Research Semrush wins

Semrush

Detailed keyword analysis and suggestions

Moz

Comprehensive keyword tracking

Backlink Analysis Semrush wins

Semrush

Extensive backlink analysis tools

Moz

Strong focus on high-quality backlinks

Site Audit Semrush wins

Semrush

Comprehensive site auditing features

Moz

User-friendly site audit interface

Reporting

1 feature

Feature	Semrush	Moz	Winner
Custom Reports	Advanced custom report generation	Standard reporting features	Semrush

Custom Reports Semrush wins

Semrush

Advanced custom report generation

Moz

Standard reporting features

User Interface

1 feature

Feature	Semrush	Moz	Winner
Ease of Use	Intuitive design and user-friendly interface	More complex but feature-rich	Semrush

Ease of Use Semrush wins

Semrush

Intuitive design and user-friendly interface

Moz

More complex but feature-rich

Customer Support

1 feature

Feature	Semrush	Moz	Winner
Support Options	Live chat and dedicated support teams	Email support only	Semrush

Support Options Semrush wins

Semrush

Live chat and dedicated support teams

Moz

Email support only

Pricing

1 feature

Feature	Semrush	Moz	Winner
Affordability	More budget-friendly for small businesses	Higher tier pricing structure	Semrush

Affordability Semrush wins

Semrush

More budget-friendly for small businesses

Moz

Higher tier pricing structure

Content Marketing

1 feature

Feature	Semrush	Moz	Winner
Topic Research	In-depth topic research tools	Basic topic suggestions	Semrush

Topic Research Semrush wins

Semrush

In-depth topic research tools

Moz

Basic topic suggestions

Integrations

1 feature

Feature	Semrush	Moz	Winner
Third-party Apps Support	Multiple integrations with various platforms	Limited third-party integrations	Semrush

Third-party Apps Support Semrush wins

Semrush

Multiple integrations with various platforms

Moz

Limited third-party integrations

Social Media Tools

1 feature

Feature	Semrush	Moz	Winner
Social Media Tracking	Advanced social media analytics	Basic social tracking features	Semrush

Social Media Tracking Semrush wins

Semrush

Advanced social media analytics

Moz

Basic social tracking features

API Access

1 feature

Feature	Semrush	Moz	Winner
API Availability	Comprehensive API for advanced users	Limited API access	Semrush

API Availability Semrush wins

Semrush

Comprehensive API for advanced users

Moz

Limited API access

User Training

1 feature

Feature	Semrush	Moz	Winner
Educational Resources	Extensive educational materials	Basic resources available	Semrush

Educational Resources Semrush wins

Semrush

Extensive educational materials

Moz

Basic resources available

Local SEO

1 feature

Feature	Semrush	Moz	Winner
Local SEO Tools	In-depth local SEO resources	Basic local SEO tracking	Semrush

Local SEO Tools Semrush wins

Semrush

In-depth local SEO resources

Moz

Basic local SEO tracking

Competitor Analysis

1 feature

Feature	Semrush	Moz	Winner
Competitor Keyword Analysis	Comprehensive competitor analysis tools	Limited competitor tracking	Semrush

Competitor Keyword Analysis Semrush wins

Semrush

Comprehensive competitor analysis tools

Moz

Limited competitor tracking

Performance Tracking

1 feature

Feature	Semrush	Moz	Winner
Rank Tracking	Detailed rank tracking	Basic rank tracking options	Semrush

Rank Tracking Semrush wins

Semrush

Detailed rank tracking

Moz

Basic rank tracking options

Analytics

1 feature

Feature	Semrush	Moz	Winner
Website Analytics	Comprehensive analytics dashboards	Simplified analytics view	Semrush

Website Analytics Semrush wins

Semrush

Comprehensive analytics dashboards

Moz

Simplified analytics view

Mobile SEO

1 feature

Feature	Semrush	Moz	Winner
Mobile Optimization Tools	In-depth mobile SEO analysis	Basic mobile friendliness evaluation	Semrush

Mobile Optimization Tools Semrush wins

Semrush

In-depth mobile SEO analysis

Moz

Basic mobile friendliness evaluation

Frequently Asked Questions

Which is cheaper, Semrush or Moz?

Moz is the cheaper option starting at $99/month, while Semrush begins at $119/month.

Who is Semrush best suited for?

Semrush is highly recommended for businesses that specifically need: budget-friendly pricing, comprehensive keyword research, strong customer support.

When should I choose Moz instead?

Moz is the better choice if your primary focus is: niche search options, simplicity for new users, basic seo functionalities.

What is the final verdict on Semrush vs Moz?

Semrush is the best choice for small businesses due to its affordable pricing and comprehensive SEO tools.

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Semrush vs Moz

Semrush

Moz

✅ Semrush is best for…

✅ Moz is best for…

✅ Semrush is best for…

✅ Moz is best for…

✅ Semrush is best for…

✅ Moz is best for…

Pricing Plans

Semrush Plans

Moz Plans

Feature Comparison

Feature Score Summary

SEO Tools

Reporting

User Interface

Customer Support

Pricing

Content Marketing

Integrations

Social Media Tools

API Access

User Training

Local SEO

Competitor Analysis

Performance Tracking

Analytics

Mobile SEO

Frequently Asked Questions

Which is cheaper, Semrush or Moz?

Who is Semrush best suited for?

When should I choose Moz instead?

What is the final verdict on Semrush vs Moz?

Compare Alternatives

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