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CRM & Sales · 2026 Comparison

Reply.io vs Apollo.io

Last Updated: 2026-05-14

Which CRM & Sales tool is right for your business in 2026? We compared 17 features across pricing, integrations, ease of use, and more.

Reply.io

CRM & Sales

"Reply.io is an all-in-one sales engagement platform designed to help teams automate their outreach, track interactions, and optimize sales workflows."

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Apollo.io

CRM & Sales

"Apollo.io is a data-driven sales engagement platform that provides access to a comprehensive database of contacts and tools that help teams find leads and automate outreach."

Visit Apollo.io →

🏆 Winner for Small Business

Reply.io

Reply.io is preferred for small businesses due to its user-friendly interface and cost-effective pricing.

Try Reply.io Free →

✅ Reply.io is best for…

  • • Cost-sensitive small businesses
  • • Simple user interface
  • • Basic email features

✅ Apollo.io is best for…

  • • Advanced data management
  • • Greater database capacity
  • • Comprehensive support options

🏆 Winner for Mid Market

Apollo.io

Apollo.io excels in the mid-market segment with its advanced features and automation capabilities.

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✅ Reply.io is best for…

  • • Basic functionality requirements
  • • Simple integrations
  • • Cost-effective solutions

✅ Apollo.io is best for…

  • • Comprehensive analytics
  • • Advanced task automation
  • • Extensive app integrations

🏆 Winner for Enterprise

Apollo.io

Apollo.io is the winner for enterprise customers due to its scalability and advanced features.

Try Apollo.io Free →

✅ Reply.io is best for…

  • • Basic compliance needs
  • • Cost-sensitive enterprise decisions
  • • Limited customization requirements

✅ Apollo.io is best for…

  • • Tailored enterprise solutions
  • • High-level data security
  • • Complex integrations

Pricing Plans

Reply.io Plans

Basic $70/mo
Pro $120/mo
Enterprise $250/mo

Apollo.io Plans

Basic $99/mo
Professional $199/mo
Enterprise $399/mo

Feature Comparison

Feature Score Summary

17 features compared across 13 categories

17 Reply.io wins
0 Ties equal
0 Apollo.io wins

Email Outreach

2 features
Email Tracking Reply.io wins

Reply.io

Yes

Apollo.io

Yes

Email Sequencing Reply.io wins

Reply.io

Yes

Apollo.io

Yes

Data Management

2 features
CRM Integration Reply.io wins

Reply.io

Limited Integrations

Apollo.io

Multiple Integrations

Database Size Reply.io wins

Reply.io

1M Records

Apollo.io

5M Records

Lead Generation

2 features
Lead Scoring Reply.io wins

Reply.io

Basic

Apollo.io

Advanced

Lead Enrichment Reply.io wins

Reply.io

Yes

Apollo.io

Yes

Analytics

1 feature
Reporting Tools Reply.io wins

Reply.io

Basic

Apollo.io

Advanced Analytics

User Experience

2 features
User Interface Reply.io wins

Reply.io

Intuitive

Apollo.io

Complex

Mobile App Reply.io wins

Reply.io

Available

Apollo.io

Not Available

Pricing

1 feature
Monthly Fee Reply.io wins

Reply.io

$49

Apollo.io

$89

Support

1 feature
Customer Support Reply.io wins

Reply.io

Email Support Only

Apollo.io

24/7 Live Support

Automation

1 feature
Task Automation Reply.io wins

Reply.io

Basic Automation

Apollo.io

Advanced Automation

Customization

1 feature
Custom Fields Reply.io wins

Reply.io

Limited Customization

Apollo.io

Flexible Customization

Compliance

1 feature
GDPR Compliance Reply.io wins

Reply.io

Yes

Apollo.io

Yes

Integrations

1 feature
Third-party App Integration Reply.io wins

Reply.io

Few Options

Apollo.io

Extensive Options

Scalability

1 feature
Enterprise Solution Reply.io wins

Reply.io

No

Apollo.io

Yes

Lead Nurturing

1 feature
Drip Campaigns Reply.io wins

Reply.io

Yes

Apollo.io

Yes

Frequently Asked Questions

Which is cheaper, Reply.io or Apollo.io?

Reply.io is generally more affordable, with starting prices at $70/month compared to Apollo.io's $99/month.

Who is Reply.io best suited for?

Reply.io is highly recommended for businesses that specifically need: cost-sensitive small businesses, simple user interface, basic email features.

When should I choose Apollo.io instead?

Apollo.io is the better choice if your primary focus is: advanced data management, greater database capacity, comprehensive support options.

What is the final verdict on Reply.io vs Apollo.io?

Reply.io is preferred for small businesses due to its user-friendly interface and cost-effective pricing.

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