CRM & Sales · 2026 Comparison

Keap vs ActiveCampaign

Last Updated: 2026-05-14

Which CRM & Sales tool is right for your business in 2026? We compared 20 features across pricing, integrations, ease of use, and more.

Keap

CRM & Sales

"Keap is a customer relationship management (CRM) platform designed to help small businesses automate their sales and marketing processes."

Visit Keap →

ActiveCampaign

CRM & Sales

"ActiveCampaign is an integrated email marketing, marketing automation, and CRM tool designed to manage customer experiences and relationships."

Visit ActiveCampaign →

View Comparison For

🏆 Winner for Small Business

Keap

ActiveCampaign is more cost-effective for small businesses, providing flexible pricing.

Try Keap Free →

✅ Keap is best for…

• Advanced automation capabilities
• comprehensive CRM functionalities
• Better customer support options

✅ ActiveCampaign is best for…

• Affordable monthly subscription
• Basic email marketing features
• Simple user interface

🏆 Winner for Mid Market

Keap

Keap offers superior feature set for mid-market businesses, particularly in automation and integration capabilities.

Try Keap Free →

✅ Keap is best for…

• Robust integrations with multiple platforms
• Advanced reporting features
• Better customization options for CRM

✅ ActiveCampaign is best for…

• Affordable options for email marketing
• Basic automation for campaigns
• User-friendly experience

🏆 Winner for Enterprise

Keap

Keap excels in feature richness for enterprise-level needs despite a higher price point.

Try Keap Free →

✅ Keap is best for…

• Comprehensive customer support
• Higher level of data segmentation
• Greater automation complexity

✅ ActiveCampaign is best for…

• Basic features suitable for smaller enterprises
• Cost-effective solutions
• Simple email marketing functionalities

Pricing Plans

Keap Plans

Keap Grow $149/mo

Keap Pro $199/mo

Keap Max $399/mo

ActiveCampaign Plans

ActiveCampaign Lite $29/mo

ActiveCampaign Plus $49/mo

ActiveCampaign Professional $149/mo

ActiveCampaign Enterprise $259/mo

Feature Comparison

Pricing

1 feature

Feature	Keap	ActiveCampaign	Winner
Monthly Cost	$79	$15	ActiveCampaign

Monthly Cost ActiveCampaign wins

Keap

$79

ActiveCampaign

$15

User Interface

1 feature

Feature	Keap	ActiveCampaign	Winner
Ease of Use	Intuitive	User-friendly	Keap

Ease of Use Keap wins

Keap

Intuitive

ActiveCampaign

User-friendly

Automation

1 feature

Feature	Keap	ActiveCampaign	Winner
Advanced Automation Flows	Yes	Yes	Keap

Advanced Automation Flows Keap wins

Keap

Yes

ActiveCampaign

Yes

Customer Support

1 feature

Feature	Keap	ActiveCampaign	Winner
24/7 Support	Yes	Limited hours	Keap

24/7 Support Keap wins

Keap

Yes

ActiveCampaign

Limited hours

Integrations

1 feature

Feature	Keap	ActiveCampaign	Winner
Third-party Integrations	100+	75+	Keap

Third-party Integrations Keap wins

Keap

100+

ActiveCampaign

75+

Email Marketing

1 feature

Feature	Keap	ActiveCampaign	Winner
Email Templates	Available	Available	Keap

Email Templates Keap wins

Keap

Available

ActiveCampaign

Available

CRM Functionality

1 feature

Feature	Keap	ActiveCampaign	Winner
Lead Scoring	Yes	Yes	Keap

Lead Scoring Keap wins

Keap

Yes

ActiveCampaign

Yes

Reporting

1 feature

Feature	Keap	ActiveCampaign	Winner
Custom Reports	Yes	Yes	Keap

Custom Reports Keap wins

Keap

Yes

ActiveCampaign

Yes

Lead Management

1 feature

Feature	Keap	ActiveCampaign	Winner
Segmentation	Advanced	Basic	Keap

Segmentation Keap wins

Keap

Advanced

ActiveCampaign

Basic

Forms and Landing Pages

1 feature

Feature	Keap	ActiveCampaign	Winner
Built-in Forms	Yes	No	Keap

Built-in Forms Keap wins

Keap

Yes

ActiveCampaign

Mobile Application

1 feature

Feature	Keap	ActiveCampaign	Winner
Mobile App Availability	Yes	Yes	Keap

Mobile App Availability Keap wins

Keap

Yes

ActiveCampaign

Yes

Analytics

1 feature

Feature	Keap	ActiveCampaign	Winner
Behavior Tracking	Yes	No	Keap

Behavior Tracking Keap wins

Keap

Yes

ActiveCampaign

Onboarding

1 feature

Feature	Keap	ActiveCampaign	Winner
Setup Guidance	Personalized help	Basic tutorial	Keap

Setup Guidance Keap wins

Keap

Personalized help

ActiveCampaign

Basic tutorial

Customization

1 feature

Feature	Keap	ActiveCampaign	Winner
Custom Fields	Yes	Limited	Keap

Custom Fields Keap wins

Keap

Yes

ActiveCampaign

Limited

Security

1 feature

Feature	Keap	ActiveCampaign	Winner
Data Encryption	Yes	Yes	Keap

Data Encryption Keap wins

Keap

Yes

ActiveCampaign

Yes

Event Management

1 feature

Feature	Keap	ActiveCampaign	Winner
Event Tracking	Yes	No	Keap

Event Tracking Keap wins

Keap

Yes

ActiveCampaign

E-commerce

1 feature

Feature	Keap	ActiveCampaign	Winner
E-commerce Integrations	Yes	No	Keap

E-commerce Integrations Keap wins

Keap

Yes

ActiveCampaign

Community Features

1 feature

Feature	Keap	ActiveCampaign	Winner
Customer Feedback	Yes	No	Keap

Customer Feedback Keap wins

Keap

Yes

ActiveCampaign

Trial Period

1 feature

Feature	Keap	ActiveCampaign	Winner
Free Trial Duration	14 Days	30 Days	Keap

Free Trial Duration Keap wins

Keap

14 Days

ActiveCampaign

30 Days

Migration

1 feature

Feature	Keap	ActiveCampaign	Winner
Data Migration Support	Yes	No	Keap

Data Migration Support Keap wins

Keap

Yes

ActiveCampaign

Frequently Asked Questions

Which is cheaper, Keap or ActiveCampaign?

ActiveCampaign is the cheaper option starting at $29/month, while Keap begins at $149/month.

Who is Keap best suited for?

Keap is highly recommended for businesses that specifically need: advanced automation capabilities, comprehensive crm functionalities, better customer support options.

When should I choose ActiveCampaign instead?

ActiveCampaign is the better choice if your primary focus is: affordable monthly subscription, basic email marketing features, simple user interface.

What is the final verdict on Keap vs ActiveCampaign?

ActiveCampaign is more cost-effective for small businesses, providing flexible pricing.

Compare Alternatives

See how Keap and ActiveCampaign stack up against other top tools.

View all comparisons →

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Keap vs ActiveCampaign

Keap

ActiveCampaign

✅ Keap is best for…

✅ ActiveCampaign is best for…

✅ Keap is best for…

✅ ActiveCampaign is best for…

✅ Keap is best for…

✅ ActiveCampaign is best for…

Pricing Plans

Keap Plans

ActiveCampaign Plans

Feature Comparison

Feature Score Summary

Pricing

User Interface

Automation

Customer Support

Integrations

Email Marketing

CRM Functionality

Reporting

Lead Management

Forms and Landing Pages

Mobile Application

Analytics

Onboarding

Customization

Security

Event Management

E-commerce

Community Features

Trial Period

Migration

Frequently Asked Questions

Which is cheaper, Keap or ActiveCampaign?

Who is Keap best suited for?

When should I choose ActiveCampaign instead?

What is the final verdict on Keap vs ActiveCampaign?

Compare Alternatives

ActiveCampaign vs AWeber

ActiveCampaign vs Benchmark Email

ActiveCampaign vs Brevo

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