Last Updated: 2026-05-14
Which CRM & Sales tool is right for your business in 2026? We compared 14 features across pricing, integrations, ease of use, and more.
"Apollo.io is a comprehensive sales intelligence platform designed to help businesses identify prospects, automate outreach, and manage lead generation effectively."
"ZoomInfo provides an extensive B2B contact database alongside powerful software tools for sales and marketing teams to identify, connect, and engage with prospects."
View Comparison For
🏆 Winner for Small Business
Apollo.io
Apollo.io is the preferable choice for small businesses due to lower pricing and ease of use.
🏆 Winner for Mid Market
ZoomInfo
ZoomInfo is favored for mid-market operations as it provides higher integration and support options.
🏆 Winner for Enterprise
ZoomInfo
ZoomInfo is chosen for enterprise due to its comprehensive features and advanced data capabilities.
14 features compared across 11 categories
| Feature | Apollo.io | ZoomInfo | Winner |
|---|---|---|---|
| Contact Accuracy | High | Very High | Apollo.io |
| Reachability Rate | 80% | 85% | Apollo.io |
| Data Enrichment | Basic | Comprehensive | Apollo.io |
Apollo.io
High
ZoomInfo
Very High
Apollo.io
80%
ZoomInfo
85%
Apollo.io
Basic
ZoomInfo
Comprehensive
| Feature | Apollo.io | ZoomInfo | Winner |
|---|---|---|---|
| Ease of Use | User-friendly | Intuitive | Apollo.io |
| Customization Options | Low | High | Apollo.io |
Apollo.io
User-friendly
ZoomInfo
Intuitive
Apollo.io
Low
ZoomInfo
High
| Feature | Apollo.io | ZoomInfo | Winner |
|---|---|---|---|
| CRM Integrations | Wide range | Extensive | Apollo.io |
Apollo.io
Wide range
ZoomInfo
Extensive
| Feature | Apollo.io | ZoomInfo | Winner |
|---|---|---|---|
| Monthly Subscription | $39/month | $150/month | Apollo.io |
Apollo.io
$39/month
ZoomInfo
$150/month
| Feature | Apollo.io | ZoomInfo | Winner |
|---|---|---|---|
| Lead Scoring | Basic scoring | Advanced scoring | Apollo.io |
Apollo.io
Basic scoring
ZoomInfo
Advanced scoring
| Feature | Apollo.io | ZoomInfo | Winner |
|---|---|---|---|
| Email Automation | Yes | Yes | Apollo.io |
Apollo.io
Yes
ZoomInfo
Yes
| Feature | Apollo.io | ZoomInfo | Winner |
|---|---|---|---|
| Customer Support | Email support | 24/7 support | Apollo.io |
Apollo.io
Email support
ZoomInfo
24/7 support
| Feature | Apollo.io | ZoomInfo | Winner |
|---|---|---|---|
| Company Insights | Strong | Excellent | Apollo.io |
Apollo.io
Strong
ZoomInfo
Excellent
| Feature | Apollo.io | ZoomInfo | Winner |
|---|---|---|---|
| Web Scraping | Basic | Advanced | Apollo.io |
Apollo.io
Basic
ZoomInfo
Advanced
| Feature | Apollo.io | ZoomInfo | Winner |
|---|---|---|---|
| Data Export Options | Limited | Extensive | Apollo.io |
Apollo.io
Limited
ZoomInfo
Extensive
| Feature | Apollo.io | ZoomInfo | Winner |
|---|---|---|---|
| User Capacity | Up to 10 users | Unlimited users | Apollo.io |
Apollo.io
Up to 10 users
ZoomInfo
Unlimited users
Apollo.io is generally more affordable, with starting prices at $49/month compared to ZoomInfo's $150/month.
Apollo.io is highly recommended for businesses that specifically need: lower cost, user-friendly interface, basic lead generation.
ZoomInfo is the better choice if your primary focus is: higher contact reachability, advanced insights, comprehensive support.
Apollo.io is the preferable choice for small businesses due to lower pricing and ease of use.
See how Apollo.io and ZoomInfo stack up against other top tools.
We've compiled the ultimate buyer's guides comparing the top tools across every major B2B category. See how these platforms rank against the entire market.
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