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CRM & Sales · 2026 Comparison

Apollo.io vs Lusha

Last Updated: 2026-05-14

Which CRM & Sales tool is right for your business in 2026? We compared 19 features across pricing, integrations, ease of use, and more.

Apollo.io

CRM & Sales

"Apollo.io is a sales intelligence platform that helps users discover prospects, validate contacts, and track engagement."

Visit Apollo.io →

Lusha

CRM & Sales

"Lusha is a B2B contact data platform that provides users with essential contact details to connect with leads and grow their businesses."

Visit Lusha →

🏆 Winner for Small Business

Apollo.io

Apollo.io is better suited for small businesses due to its affordable pricing, large contact database, and robust lead generation features.

Try Apollo.io Free →

✅ Apollo.io is best for…

  • • Affordable pricing structures
  • • Large contact database
  • • Comprehensive lead generation features

✅ Lusha is best for…

  • • Basic contact insights
  • • Simple user experience
  • • Minimalistic approach for small teams

🏆 Winner for Mid Market

Apollo.io

Lusha edges out in mid-market solutions by offering broader CRM integrations and reliable data measures.

Try Apollo.io Free →

✅ Apollo.io is best for…

  • • Holistic data enrichment
  • • Well-rounded reporting capabilities
  • • Effective automation features

✅ Lusha is best for…

  • • Diverse CRM options
  • • Robust integration ecosystems
  • • Advanced segmentation strategies

🏆 Winner for Enterprise

Apollo.io

Apollo.io is preferred by enterprise-level companies, providing better data quality, workflow automation, and dedicated support.

Try Apollo.io Free →

✅ Apollo.io is best for…

  • • High-level data accuracy
  • • Customizable workflows
  • • Dedicated enterprise-level support

✅ Lusha is best for…

  • • Basic data solutions
  • • Entry-level automation features
  • • Lower-level customer support

Pricing Plans

Apollo.io Plans

Basic $39/mo
Professional $79/mo
Enterprise $199/mo

Lusha Plans

Bronze $29/mo
Silver $79/mo
Gold $149/mo

Feature Comparison

Feature Score Summary

19 features compared across 17 categories

19 Apollo.io wins
0 Ties equal
0 Lusha wins

Lead Generation

2 features
Contact Database Size Apollo.io wins

Apollo.io

200 million

Lusha

80 million

Email Discovery Apollo.io wins

Apollo.io

Yes

Lusha

Yes

Integrations

1 feature
CRM Integrations Apollo.io wins

Apollo.io

Salesforce, HubSpot

Lusha

Salesforce, HubSpot, Zoho

Pricing

2 features
Starting Price Apollo.io wins

Apollo.io

$39/user/month

Lusha

$75/user/month

Annual Discount Apollo.io wins

Apollo.io

10%

Lusha

5%

User Experience

1 feature
User Interface Apollo.io wins

Apollo.io

Modern and Intuitive

Lusha

Simple and Clean

Lead Enrichment

1 feature
Real-time Updates Apollo.io wins

Apollo.io

Yes

Lusha

No

Lead Qualification

1 feature
Intent Data Apollo.io wins

Apollo.io

Yes

Lusha

No

Team Collaboration

1 feature
Shared Notes Apollo.io wins

Apollo.io

Yes

Lusha

Yes

Analytics

1 feature
Reporting Capabilities Apollo.io wins

Apollo.io

Advanced Reporting

Lusha

Basic Reporting

Support

1 feature
Customer Support Apollo.io wins

Apollo.io

24/7 Live Chat

Lusha

Email Support

Mobile Access

1 feature
Mobile App Apollo.io wins

Apollo.io

Available

Lusha

Not Available

Data Security

1 feature
GDPR Compliance Apollo.io wins

Apollo.io

Yes

Lusha

Yes

Customization

1 feature
Custom Fields Apollo.io wins

Apollo.io

Yes

Lusha

Limited

Automation

1 feature
Workflow Automation Apollo.io wins

Apollo.io

Yes

Lusha

No

Training

1 feature
Onboarding Support Apollo.io wins

Apollo.io

Dedicated Onboarding

Lusha

Self-Service

Data Quality

1 feature
Data Accuracy Apollo.io wins

Apollo.io

90%

Lusha

85%

Integration Depth

1 feature
API Access Apollo.io wins

Apollo.io

Yes

Lusha

Yes

Future Proofing

1 feature
Roadmap Transparency Apollo.io wins

Apollo.io

Yes

Lusha

No

Frequently Asked Questions

Which is cheaper, Apollo.io or Lusha?

Lusha is the cheaper option starting at $29/month, while Apollo.io begins at $39/month.

Who is Apollo.io best suited for?

Apollo.io is highly recommended for businesses that specifically need: affordable pricing structures, large contact database, comprehensive lead generation features.

When should I choose Lusha instead?

Lusha is the better choice if your primary focus is: basic contact insights, simple user experience, minimalistic approach for small teams.

What is the final verdict on Apollo.io vs Lusha?

Apollo.io is better suited for small businesses due to its affordable pricing, large contact database, and robust lead generation features.

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