CRM & Sales · 2026 Comparison

Apollo.io vs Hunter.io

Last Updated: 2026-05-14

Which CRM & Sales tool is right for your business in 2026? We compared 18 features across pricing, integrations, ease of use, and more.

Apollo.io

CRM & Sales

"Apollo.io is a sales intelligence platform that provides tools for lead generation, market research, and outreach automation to help businesses grow their sales."

Visit Apollo.io →

Hunter.io

CRM & Sales

"Hunter.io is a popular email outreach and lead generation tool that helps users find and verify professional email addresses."

Visit Hunter.io →

View Comparison For

🏆 Winner for Small Business

Apollo.io

Apollo.io is the clear winner for small businesses due to more features, better support, and lower pricing.

Try Apollo.io Free →

✅ Apollo.io is best for…

• Affordable pricing plans.
• High accuracy and extensive database.
• Robust customer support.

✅ Hunter.io is best for…

• Basic email finding capabilities.
• Cost-effective for very basic needs.
• Simple interface.

🏆 Winner for Mid Market

Apollo.io

Apollo.io outperforms Hunter.io in mid-market due to superior features and support.

Try Apollo.io Free →

✅ Apollo.io is best for…

• Advanced lead generation tools.
• Comprehensive reporting and analytics.
• Customization options for workflows.

✅ Hunter.io is best for…

• Basic lead verification.
• Lower tier pricing.
• Simple integration options.

🏆 Winner for Enterprise

Apollo.io

Apollo.io is the leader in the enterprise segment with its extensive features and support.

Try Apollo.io Free →

✅ Apollo.io is best for…

• Scalability with unlimited accounts.
• Advanced automation features.
• In-depth customization capabilities.

✅ Hunter.io is best for…

• Cost-effective for small teams.
• Basic email verification.
• Adequate for simple needs.

Pricing Plans

Apollo.io Plans

Basic Plan $39/mo

Professional Plan $79/mo

Enterprise Plan $149/mo

Hunter.io Plans

Starter Plan $49/mo

Growth Plan $99/mo

Business Plan $199/mo

Feature Comparison

Email Finding

2 features

Feature	Apollo.io	Hunter.io	Winner
Accuracy	95%	90%	Apollo.io
Database Size	200 million	50 million	Apollo.io

Accuracy Apollo.io wins

Apollo.io

95%

Hunter.io

90%

Database Size Apollo.io wins

Apollo.io

200 million

Hunter.io

50 million

Integrations

1 feature

Feature	Apollo.io	Hunter.io	Winner
Available Integrations	50+	20+	Apollo.io

Available Integrations Apollo.io wins

Apollo.io

50+

Hunter.io

20+

User Interface

1 feature

Feature	Apollo.io	Hunter.io	Winner
Ease of Use	Intuitive	Moderate	Apollo.io

Ease of Use Apollo.io wins

Apollo.io

Intuitive

Hunter.io

Moderate

Pricing

1 feature

Feature	Apollo.io	Hunter.io	Winner
Basic Plan Cost	$39/month	$49/month	Apollo.io

Basic Plan Cost Apollo.io wins

Apollo.io

$39/month

Hunter.io

$49/month

Lead Enrichment

1 feature

Feature	Apollo.io	Hunter.io	Winner
Data provided	Deep insights	Basic info	Apollo.io

Data provided Apollo.io wins

Apollo.io

Deep insights

Hunter.io

Basic info

Email Verification

1 feature

Feature	Apollo.io	Hunter.io	Winner
Verification Rate	98%	95%	Apollo.io

Verification Rate Apollo.io wins

Apollo.io

98%

Hunter.io

95%

Search Functionality

1 feature

Feature	Apollo.io	Hunter.io	Winner
Filters	Advanced Filters	Basic Filters	Apollo.io

Filters Apollo.io wins

Apollo.io

Advanced Filters

Hunter.io

Basic Filters

Customer Support

1 feature

Feature	Apollo.io	Hunter.io	Winner
Response Time	24/7 support	Business hours only	Apollo.io

Response Time Apollo.io wins

Apollo.io

24/7 support

Hunter.io

Business hours only

Automation

1 feature

Feature	Apollo.io	Hunter.io	Winner
Workflow Automation	Yes	Limited	Apollo.io

Workflow Automation Apollo.io wins

Apollo.io

Yes

Hunter.io

Limited

Reporting

1 feature

Feature	Apollo.io	Hunter.io	Winner
Custom Reports	Yes	No	Apollo.io

Custom Reports Apollo.io wins

Apollo.io

Yes

Hunter.io

Lead Generation

1 feature

Feature	Apollo.io	Hunter.io	Winner
Tools Provided	Multiple tools	Limited tools	Apollo.io

Tools Provided Apollo.io wins

Apollo.io

Multiple tools

Hunter.io

Limited tools

Customization

1 feature

Feature	Apollo.io	Hunter.io	Winner
Custom Fields	Yes	No	Apollo.io

Custom Fields Apollo.io wins

Apollo.io

Yes

Hunter.io

Team Collaboration

1 feature

Feature	Apollo.io	Hunter.io	Winner
User Accounts	Unlimited	5 Accounts	Apollo.io

User Accounts Apollo.io wins

Apollo.io

Unlimited

Hunter.io

5 Accounts

Lead Scoring

1 feature

Feature	Apollo.io	Hunter.io	Winner
Scoring Method	Advanced Algorithms	Static Scoring	Apollo.io

Scoring Method Apollo.io wins

Apollo.io

Advanced Algorithms

Hunter.io

Static Scoring

Data Security

1 feature

Feature	Apollo.io	Hunter.io	Winner
Security Features	Advanced Encryption	Basic Security	Apollo.io

Security Features Apollo.io wins

Apollo.io

Advanced Encryption

Hunter.io

Basic Security

Training Resources

1 feature

Feature	Apollo.io	Hunter.io	Winner
Available Training	Webinars & Documentation	Documentation	Apollo.io

Available Training Apollo.io wins

Apollo.io

Webinars & Documentation

Hunter.io

Documentation

Mobile Access

1 feature

Feature	Apollo.io	Hunter.io	Winner
Mobile App	Yes	No	Apollo.io

Mobile App Apollo.io wins

Apollo.io

Yes

Hunter.io

Frequently Asked Questions

Which is cheaper, Apollo.io or Hunter.io?

Apollo.io is generally more affordable, with starting prices at $39/month compared to Hunter.io's $49/month.

Who is Apollo.io best suited for?

Apollo.io is highly recommended for businesses that specifically need: affordable pricing plans., high accuracy and extensive database., robust customer support..

When should I choose Hunter.io instead?

Hunter.io is the better choice if your primary focus is: basic email finding capabilities., cost-effective for very basic needs., simple interface..

What is the final verdict on Apollo.io vs Hunter.io?

Apollo.io is the clear winner for small businesses due to more features, better support, and lower pricing.

Compare Alternatives

See how Apollo.io and Hunter.io stack up against other top tools.

View all comparisons →

CRM & Sales

Want to see the bigger picture?

We've compiled the ultimate buyer's guides comparing the top tools across every major B2B category. See how these platforms rank against the entire market.

Browse All Guides →

Apollo.io vs Hunter.io

Apollo.io

Hunter.io

✅ Apollo.io is best for…

✅ Hunter.io is best for…

✅ Apollo.io is best for…

✅ Hunter.io is best for…

✅ Apollo.io is best for…

✅ Hunter.io is best for…

Pricing Plans

Apollo.io Plans

Hunter.io Plans

Feature Comparison

Feature Score Summary

Email Finding

Integrations

User Interface

Pricing

Lead Enrichment

Email Verification

Search Functionality

Customer Support

Automation

Reporting

Lead Generation

Customization

Team Collaboration

Lead Scoring

Data Security

Training Resources

Mobile Access

Frequently Asked Questions

Which is cheaper, Apollo.io or Hunter.io?

Who is Apollo.io best suited for?

When should I choose Hunter.io instead?

What is the final verdict on Apollo.io vs Hunter.io?

Compare Alternatives

Amplemarket vs Apollo.io

Apollo.io vs Clearbit

Apollo.io vs Cognism

Want to see the bigger picture?